Dear CTC Group Secretaries,
Following
David Woods round robin email we feel it necessary to clarify the
position of the CTC as much of Mr Woods email to you is factually
incorrect,
therefore please do not send it on to members. Matt Mallinder shared
the message below identifying the background to recent changes in his
team to increase our support for Groups, we will be doing the same to
the full membership in Cycle magazine. To reiterate;
With leisure and recreational cycling increasing significantly in the UK, the first change that we’ve made is to create a
team dedicated to supporting CTC member groups, campaign groups and other cycling groups. Julie will be joined by Mark Slater and Ben Rowley.
In
order to help us all reach out to these new cyclists the team, over the
next few months will be talking with you and be putting together a
programme to support
and facilitate the diversity of CTC events, rides and member
activities. We plan to provide you with additional marketing support and
training and we’ll also be looking at specific IT tools to help you
maximize your own promotion and social media reach to
these new cyclists.
Another change is the creation of a new
Communications Manager and marketing support which allows us to publicize the wider achievements of CTC’s groups, through all of our comms channels-
Cycle, website and social media.
To
be able to make these changes we’ve had to look at the limited
resources that CTC has and how we can best support our 67,000 members.
With every greater access
to online information and with demand significantly decreasing, we’ve decided to cease a dedicated technical/info helpline.
Members will continue to enjoy Technical and Touring features, Q&As and reviews in
Cycle magazine, on CTC website and by dipping into the breadth of CTC members’ experience via the CTC forum.
We
will also looking at how we can increase participation in CTC’s various
Touring competitions and ‘reasons to cycle’ such as the British Cycle
Quest. The IT team are already
making improvements with individual pages dedicated to your group on
the CTC website so visitors can easily find out about you and a search
box for group rides and events directly on the homepage.
It
is unfortunate that a small minority of people feel unable to support
these changes but with so few people actually using technical and
touring telephone support we felt justified in redirecting
our limited resources for greater member benefits outlined above.
These are tough economic times and we need to make choices about how we
use our resources to support all our members but clearly we can’t keep
everyone content.
Best wishes
Paul Tuohy
Paul Tuohy
Chief Executive
CTC, the national cycling charity
Chief Executive
CTC, the national cycling charity
CTC National Office
Parklands
Railton Road
Guildford
GU2 9JX
Parklands
Railton Road
Guildford
GU2 9JX
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